SEO / VSO
"Strategize to optimize"
Whether typed or spoken, being found matters
Digital ads and SEO are two sides of the same coin: they’re objective is to help people find you and see what you have to offer.
Running ads is like paying to skip the SEO waiting line. Ads are the first thing that people see after running a search, right before the actual search results. It’s a great way to generate sales, even if your site doesn’t show near the top results.
SEO, on the other hand, is about optimizing your website so that it shows up in the top results organically. It can take longer to get there, but when it does you benefit from all that exposure without having to pay for the position through advertising.
Effective SEO begins with planned web design. Every web page should have a clear content strategy, with the visitor’s experience as the central component. That’s because each visitor is likely at a different point in their quest to find the right solution, and their information needs can be different. That, in turn, impacts the search terms they will use and, ultimately, the content and SEO strategy that’s right for you.
Ranking your site is all about delivering value to visitors. That includes load time, mobile friendliness, site design and the written content itself. When people spend a lot of time on your site, it sends search engines the signal that there must be something valuable to be found. That’s why we favor organic growth: do right by your customers with great content, ensure that all the technical factors are covered, and your website will rank.
If you want to be in the top results, let us know. Because SEO takes time, we’ll provide you with a free website review to show you what your site needs to get there.
Voice Search Optimization (VSO)
Nowadays, many people prefer to use voice search. If you think about it, the way we type is different from the way we speak. That’s why a site that ranks well for typed searches may not rank as well for voice searches.
Another interesting thing about voice search is that we tend to use it when we’re looking to make a purchase close to home. When we optimize your site for voice search, we focus on two key activities. First, we ensure that your business is optimized for local searches. Then, we analyze the way in which people speak to find a company, product or service like yours.
Whether your website needs better rankings or is already showing in the top results, VSO is a growing need because of the way people use technology. Don’t miss out on increased visibility and sales. Let’s talk.